A complete description of the principles has been published in Persuasive Advertising German Edition available Chinese Version available |
Advertising PrinciplesAims: This evidence-based site summarizes empirical research on how to develop persuasive communications and how to test their persuasiveness. It provides specific advice on what to do in what situations. It explains why the principles work and provides evidence on their effectiveness. For more on the aims, see "Welcome." News
Persuasive advertising is welcomed in China
Persuasive advertising: Evidence-based Principles was published in Chinese in 2016. It has had a
favorable reception. As of early January 2019, there have been 364 reviews by readers on
Dangdang (similar to Amazon); Of these 363 were “Excellent.”
Daily CommercialEach commercial was selected to illustrate a single principle. Some show commercials that comply with a principle; others show ones that violate a principle. They are in numerical order; so if you would like to find an earlier one, refer to the complete list of commercials.
An appeal from J. Scott Armstrong If you find this site useful in your role as a practitioner, educator, or researcher, please consider purchasing Persuasive Advertising. To date, all of the royalties have gone towards improvements of this not-for-profit site. (See funding) |
Principle of the day:5.2.2 Focus on benefits or features rather than choices About AdPrin.comThe Advertising Principles site summarizes all useful knowledge about advertising so that it can be used by researchers, practitioners, and educators. Ideas for improving the site, please send to the Site Manager Jessie Du : ruidu@hawaii.edu
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