Persuasive advertising: Evidence-based Principles was published in Chinese in 2016. It has had a favorable reception. As of early January 2019, there have been 364 reviews by readers on Dangdang (similar to Amazon); Of these 363 were “Excellent.”
In contrast, while all of the ratings of the book on Amazon were also at the highest level, there were only 11 reviews by readers. This says a lot about the quality of the translation. Might it be better than the original?

We have fixed a technical glitch with our Daily Commercials on the home page. Now the Daily Commercials can play on all major browsers and mobiles as well. Also, we updated the commercials that illustrate advertising principles. Now for each principle, you can watch an example of an ad either complies or violates that advertising principle. The Free Internet Course on the right side of the homepage has also been updated with more up-to-date information. This is the course that Professor Armstrong has taught at the Wharton School since 1998.